VIZZ
Integrated campaign, 2025-26, DEPT Agency
Role: ACD, paid media and organic social
When we reach our late 40s and beyond, we often feel like we’re hitting our stride: more confident, more discerning, and more invested in the details that make everyday life richer. Then our near vision begins to fade. Texts, menus, screens, and price tags blur, interrupting flow, freedom, and momentum.
VIZZ, the recently FDA-approved prescription eye drop from LENZ Therapeutics, addresses this shift with Life Uninterrupted, a campaign starring Sarah Jessica Parker that reframes age-related near-vision changes as a lifestyle disruption, not a condition.