Driving click through with confidence and culture

Savage X Fenty | 2021-2023 | Team Size: 15

The Challenge

Savage X Fenty needed to break through a competitive lingerie market with large media plans while reflecting the cultural shift from male gaze to self-empowerment. The brand required high-volume acquisition content that celebrated diverse bodies as subjects, not objects, while prominently showcasing products to drive conversions at scale.

The Approach

I developed concepts for key product launch moments, personally directing on-set talent casting and filming social content while serving as steward of the brand's tone and visual identity. Building predominantly woman-led production teams that embodied brand values, I established a high-volume content system that maintained authentic storytelling while consistently hitting performance metrics—balancing the brand's playful edge with customer-first creative that delivered fast, scalable results.

EMBRACE THE SUN

We’re making our journey back to the sun… to the months where our hemisphere is united in the freedom found in sunlight, where– the way it excites us, and stirs our anticipation for adventure –is felt universally. There’s freedom in sunlight – it reconnects us to our skin and our body. Embracing the sun is embracing our bodies, requiring the confidence to find joy in our own skin. Savage X Fenty helps people find joy in their own skin. And with bold Spring and Summer styles, members will stay in their joy, and embrace the gifts of the sun.

SAVAGE VALENTINE

We’ve all done this…

You toss one outfit on your bed. Nahh, you don’t like that one.
Off the bed with the first look, onto the bed with the next. Repeat.
Then you decide you’d rather stay in and jump into your comfiest loungewear.

Pop out or stay in, Savage X Fenty will always keep you looking stylish.