E*TRADE Power Pro
E*TRADE | 2024-2025 | Currently in Production*
Power traders shouldn't be the only ones with powerful tools. For E*TRADE's priority 2025 product launch, I'm crafting a campaign that makes sophisticated trading feel accessible, not intimidating. From scripting to supervising every frame of post-production with Psyop, I'm ensuring each spot balances authority with approachability.
The Work in Progress One commercial has launched, with more in rigorous post-production. I cast both on-screen and voice talent, coached performances through my scripts, and am overseeing everything from comp to color grade to music. This isn't just about launching a product—it's about shifting perception of who belongs in advanced trading.
Status: Under Production Full case study available upon campaign completion