Full-Funnel Innovation at Speed
Nordstrom | 2022 | Team Size: 12
Nordstrom's biggest sale needed comprehensive support across traditional, digital, and in-store channels with short lead time. Complex requirements: different KPIs per channel, varied audience segments, month-long fresh creative needs.
My Strategy
I built an integrated campaign delivering wonder and inspiration while managing intricate logistics. Created 100+ assets across paid social, organic content, branded effects, and AR experiences.
Insight: IRL shopping was back—opportunity to bridge digital engagement with store visits
Systems: Developed asset production pipeline managing multiple workstreams simultaneously
Resources: Orchestrated team across design, creator content, technical innovation
Results driven
Drove 605K+ users to Nordstrom.com via TikTok
Saw a 16.2% brand lift across all demographics, double YoY benchmarks
5% of digital users visited retail locations post-campaign
