Community-Driven Growth
Five Below | 2023-2024 | Team Size: 8
Five Below needed authentic connection with Gen Z/Alpha while driving measurable store traffic and sales. Required synergy between organic and paid media to compete in crowded retail space.
My Strategy
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Insight: Lorem ipsum
Systems: Created frameworks for trend identification, creator vetting, community response
Resources: Managed influencer budgets with strategic allocation for maximum impac
Results driven
$1M+ in attributed sales
500K follower increase, 1B+ impressions in 18 months
324M organic impressions, 7.2M engagements through 3.4K assets