“Free Yourself“

About Cointracker
Cointracker takes care of your crypto taxes accurately, quickly and securely so you can save time and money.

Campaign goal
We were tasked with driving down CAC and increasing users during tax season 2024. “With ‘Free Yourself,’ we’re not just championing an easier crypto tax solution — we’re shaping a brand that celebrates genuine liberation, giving people more time to focus on what truly matters” — Thomas Sweeney, CoinTracker’s Head of Growth - Roast Brief

Creative concept
Show how, when traders use the most effective crypto tax platform, they can do more than check off a painful tax task. The campaign’s photo assets – as well as :15 and :06 spots entitled “Inspired Climber,” “Eccentric Cowboy,” and “Millennial Dad” – are currently rolling out on YouTube and social media.*