Lingerie stories, told through a non-normative gaze.
“DEPT® worked with the brand to build a predominantly woman-led production team that embraced Savage X Fenty’s sense of confidence and inclusivity.” - full case study here
Client: Savage X Fenty
Agency: Byte
Director: Bia Jurema
Creative Director: Jahfre Colbert
Art Director: Justine Requa
Production: Dom Carrieri
Results
+2.9% Click Through Rate on YouTube
-39% Customer Acquisition Cost on YouTube (this is a good thing!)
-30.6% Cost per Thousand on YouTube (this is a good thing!)