Nordstrom 360° Campaign

About

We provided comprehensive support for Nordstrom’s biggest sale moment of the year. From design-driven paid social assets, creator content & in-store shoot for organic social, concepting support for a branded effect and a tech-driven OOH opportunity, we provided a suite of full-funnel assets to garner engagement and excitement for the anniversary sale.

16.2% brand lift among all demographics
605K+ new users to Nordstrom.com from TikTok alone
15% improvement in top-of-mind brand awareness YOY