“Mod This Ad“

The Challenge
With fragrance fatigue rising and TikTok challenges losing steam, we needed a bold new strategy to make Ariana Grande’s seventh scent, MOD, stand out.

The Solution
Turning fans into fragrance stars with a TikTok challenge, boosted by influencers and billboard glory—then flipped their content into Ulta sales.

Results
16.2% brand lift among all demographics
605K+ new users to Nordstrom.com from TikTok alone
15% improvement in top-of-mind brand awareness YOY