Assignment #7

Choose a brand you hate, and rebuild it so you love it. Lean into your strengths to define a vision for this rebranding e.g. create a big idea and express with the tools you’re most familiar with. If you’re a designer this could mean rebranding a logo. If you’re a writer/art director you might concept a print campaign. And if you're a strategist perhaps re-imagine brand guidelines or a developing a creative strategy.